THE FINANCIAL ENGINEER - BRANDING AND WEBSITE DESIGN
We collaborated with The Financial Engineer to develop their entire brand and website, taking the project from initial sketches to a full brand concept. Working closely with the client, we simplified the website to improve scrollability and honed the messaging to create a clear, focused user experience. The brand was designed to instill trust, positioning The Financial Engineer as a high-end, reputable and approachable.
OBJECTIVES
Full brand suite
Website re-design
INSPIRATION
Banks
Nature
Corporate
Simplified
Engineering